RIYADH: Qiddiya, backed by Saudi Arabia’s Public Investment Fund, recently launched an executive office called ‘Spirit of Play’ in an effort to enhance collaboration with business partners. With this new office, Qiddiya intends to look after destination marketing and management, making it Qiddiya’s first attempt at establishing partnerships with businesses, investors and industry professionals.
Qiddiya City, located 40 minutes from Riyadh, is a family-friendly entertainment and cultural hub. It lines up with Saudi Vision 2030’s objectives to diversify the economy, promote tourism and create ample job opportunities. Qiddiya touted as a flagship project, is expected to draw in millions of visitors, house more than half a million residents and create jobs across various industries. The office will also focus on strengthening relations with leaders in the travel industry, keeping them involved and encouraging their role in building Qiddiya as a world class destination.
The executive office’s key purpose is to make Qiddiya like nowhere else, by creating an immersive and interactive place providing opportunities for exploration, adventure and growth. The approach attempts to redefine visitors’ experiences by combining interactive elements, inspired by the rapidly evolving travel trends where tourists look for diverse entertainment experiences like concerts and sports events.
In addition to this, Qiddiya Investment Co. is partnering with the tech firm Globant to modify Qiddiya into an immersive destination using its Qiddiya PLAY LIFE Connected Experience. By enabling the tourists to interact digitally with Qiddiya’s entertainment, sports and cultural spaces, the initiative will position Qiddiya as a future forward city for global tourism and adventure.
