RIYADH: Saudi Arabia is rapidly advancing the adoption of Artificial Intelligence (AI) and immersive technologies, including augmented reality (AR) and virtual reality (VR) to reshape its tourism industry as part of the Vision 2030 plan. The Kingdom is incorporating smart technologies in major locations, including key projects such as Neom, the Red Sea Project, Diriyah, Qiddiya, and New Murabba, to improve visitor experiences and diversify its economy away from oil.
AI-powered systems are increasingly used for custom trip planning, biometric travel and immigration processes, and IoT-enabled accommodations. Augmented Reality (AR) and Virtual Reality (VR) are used to create engaging cultural narratives and interactive experiences at historical and entertainment venues. Latest reports show that 87% of Saudi travellers use generative AI tools like ChatGPT and Gemini for planning and managing holidays. Furthermore, 46% rely on AI assistants to explore new activities, and 31% use them to improve their travel itineraries.
The National Tourism Strategy has ambitious goals: 150 million visitors yearly and a rise in tourism’s GDP contribution from 3% to 10% by 2030. Advanced technologies promote more efficient, sustainable, and engaging tourism, and help Saudi Arabia become a global tourism hub. Experts say that using AI and immersive tools leads to smarter, more responsive services, improving tourist satisfaction and helping to preserve the Kingdom’s rich heritage while boosting economic growth.
