RIYADH: Saudi Arabia’s tourism sector hit a new record in 2024 as international tourism revenue rose by 148% compared to 2019, the highest growth rate among G20 countries. This spike is the direct result of the kingdom’s Vision 2030 reforms, which has established Saudi Arabia as a leading hub for tourism, entertainment and innovation.
International tourist arrivals surged to 29.7 million in 2024, a significant rise from 18.04 million in 2016, whereas domestic tourists almost doubled to 86.2 million within the same period. The kingdom exceeded the initial target of 100 million visitors seven years early and has now set a new goal of 150 million annual tourists by 2030. Major developments such as The Red Sea’s carbon-neutral resorts and the Red Sea International Airport have advanced sustainable luxury tourism while also improving regional connectivity. In Diriyah, 3 million visitors witnessed a blend of heritage and hospitality, while the Qiddiya entertainment district is nearing completion, which has attractions such as Aquarabia and Six Flags.
Religious tourism remains vital, with 16.9 million foreign Umrah pilgrims and 1.61 million foreign Hajj pilgrims in 2024. Innovations like the Makkah Route Initiative and the Nusuk platform have boosted efficiency and satisfaction for pilgrims, while the expanded transport and healthcare services helped millions.
Saudi Arabia further raised its global profile by winning the 2034 FIFA World Cup and hosting the first Esports World Cup. Eight UNESCO World Heritage Sites and international recognition for Saudi arts and heritage are the examples of cultural achievements. The tourism sector currently employs 966,500 people, with 112,000 Saudi women and investment risen to $3.95 billion by late 2024.
